rawn:
#ocbf2008 a story on Forbes on other community things we do in IBM: http://is.gd/7Yw (starring Luis Suarez on my team)
Key takes(3) rohit's interview contest, building personal brands as biz strategy, power of a network. finito. #ocbf2008
Key takeaways (2): conf. notes via drawings, biz value of "staying in the game" , BIG firms still building comm., green chili #ocbf2008
What are key takeaways from OMBF2008? Mine? twitter/twemes as conference tool; virtual goods 4 philanthropy; ROI still hard... #ocbf2008
rawn:
#ocbf2008 my to do still... notes on open space on RSS 2.0/ Next and brands...whatever we called it
rawn:
back home from #ocbf2008 after 9 hr drive yesterday. Everyone else from team is at the #web20summit
My takeaway from #ocbf2008. "Online Community" is VERY strong and headed in truly interesting and exciting directions!
At ABQ heading back to SFO for some SLEEP! Great conference and now, I must assimilate all this new knowledge. #ocbf2008
Ranking and recommendation systems. "kudos" - can give a positive vote. don't allow negative (open to sabotage). #ocbf2008
we've never had control of our corporate brands. with the rise of social media, our lack of control is too painfully obvious #ocbf2008
Randy say: Community Success = consumers happy, producers happy, provider (sponsor) capturing value. Need all 3. #ocbf2008
Randall Farmer -- not just we are smarter than me but there has to be an "it" involved too. WE need to be talking about something #ocbf2008
Randy Farmer is giving a demo of a community "patterns" book that he is thinking of writing. I love my job. #ocbf2008
@kentlangley here for at least most of the unconference @scottmoore and I started a conversation about ROI and Strategy last night #ocbf2008
"If the job that customer service, product development, pr, marketing, etc isn't changed, you aren't doing community". Joe Cothrel #ocbf2008
@fotogail "one of the missing pieces here is the other 99% - think of people who are quiet as incredibly valuable" #ocbf2008
audience comment: community is seen as "a tool" w/in marketing rather than "the tool" - should be cost effective #ocbf2008
audience comment: how do you insert community into long-term planning cycle when it's ever-changing? #ocbf2008
audience comment: should be meeting of online community professionals with execs to discuss community #ocbf2008
Sarah Kim is creating author community - widgets for authors, helping them market themselves #ocbf2008
Mary - "We talk too much to ourselves. I would like to see 6 of you at the pharmaceutical conference to educate them." #ocbf2008
Strout: the more we see social media permeating business, the easier it is for folks to network to DO business. #ocbf2008
Huge value for a publisher is their authors -very important to help authors market themselves - Sarah Kim of O'Reilly #ocbf2008
Kelly Parker, PC World: we're all people no matter what the org title creating a personal brand. #ocbf2008
some blog posts about ocbf (old school, i know ;-)
http://influence.forumone.com/ (me)
http://hvytk.blogspot.com/ (thomas)
#ocbf2008
Stephanie - "You can't be seen in your community as being out of the range of where they're at" #ocbf2008