"UGC in context= 1) collective action - whole greater than sum of parts; 2) sense of place - comm. exists apart from ind. members" #ocu2008
"Resilience is better than planning." "There are more of them than you." #ocu2008
Ex: "After writing the 5th review, THEN ask a user to put it in a collection." #ocu2008
"When doing social design, don't start w/ massive designs 4 leaders/elders. Plan 4 future but build for the 90% (visitor, novice)." #ocu2008
Summary: 1) Don't cross the streams; 2) Context is hard; 3) Design modularly for emergent use; 4) Build in right order #ocu2008
Consumers generate more revenue based on what producers do. #ocu2008
"BUT - the consumers of content generate multiples in revenue - ppl who interact w/ other users click on more ads." #ocu2008
"If u look at just ad-based rev. - rev. generated by ppl who make the content - they don't generated more rev. than others." #ocu2008
"How do you measure success? - Need to know this & design the producers' role around this." #ocu2008
The overlap bet. consumers, producers, & providers generates the traffic: ex. YouTube. #ocu2008
Maximized value creation=intersection bet/ consumers, producers (UGC), & provider value. Optimize for these 3. #ocu2008
"When Yahoo Local was tied to a social network, 40-60x increase in reviews if user saw friend's review." #ocu2008
Consult w/ social media experts, do customer research, & review competitive designs/sites to do context right. #ocu2008
Result: page of 1000 stars. RF recommends: show avg. rating. Error: TV not like movies. #ocu2008
Re context of ratings: Structure of app determines results. Do u want objective ratings or just show what's good? #ocu2008
"... 3) fantasy sports league list or group." #ocu2008
No such thing as a global "sports" context. #ocu2008
Context error: ignoring social boundaries. #ocu2008
Context for newsfeed = "what I did on the network." Different context: User shares set of photos from trip vs. posts single photo. #ocu2008
Context for blog = "what I think is interesting enough to share for comment within my context" #ocu2008
Common context error: combine user newsfeeds, blogs, posts into 1 stream. BUT - different contexts 4 each. Don't cross the streams! #ocu2008
"Most sites don't have community context - almost never is foobar.com a context." "Is language a context?" #ocu2008
Re search: "there has been a steady increase in the average size of query" #ocu2008
@frandallfarmer "When designing communities online, people almost always get context wrong" #ocu2008
#ocu2008 I learned so much, yet still I feel I missed a lot of great discussions. Nice meeting everyone.
Favorite moment of #ocu2008: CMs list the bad names they've been called by their community. http://tinyurl.com/6gltw4
georgous day on the sunny side of the bay. walked L.Merrit and going to limit morning emails to 30min then scrap and read #ocu2008 wiki.
Back to work from the #ocu2008. Unfortunetly, all the projects I left behind have yet to magically disappear.
Basking in the afterglow of a fantastic Unconference. Still parsing all the data and new peeps I met. #ocu2008
#ocu2008 who is likely to have the best summary for the Unconference? @billjohnston, will you aggregate and make suggestions? thanks!
See @jowyang's summary of social software platform challenges surfaced at #ocu2008 http://tinyurl.com/6fs52k ...good stuff
Hello to all the people I met at Online Community Unconference. I found the entire day incredibly useful. #ocu2008
To all the peeps from #ocu2008 that I did and didn't meet in person: I just paged through ~650 tweets and added ya'll! Holla!